The NO!SPEC crusade was fueled by twenty fed up designers after drawing the line on the growing spec requests (unethical design contests, working on spec, free pitching).
Within hours, a passionate committee was formed to develop the NO!SPEC crusade. Some offered to research, others to write copy and submit articles, some got together to brainstorm the design angle. After a little over two weeks of working insane hours, we launched NO!SPEC on the 14th of March, and are now moving out in groups to rid the world of spec, hehh hehh, hehh.
